01
Selling
Revenue
Know the buyer before the call. Walk in knowing how they think, decide and buy.
- Strategic Growth Report for them
- Insider Insights for you
- Skins for entrepreneurs or corporate leaders
Products & pricing
One intelligence. Three engines. Start with Selling.
A buyer diagnostic before the call, so you convert more of the conversations you already book.
They get a Strategic Growth Report. You get Insider Insights, the private seller-facing read. Coaching and People share the same lab when the job shifts.
Nothing to lose. Possibly everything to gain.
The lab
Selling is the entry point. Coaching and People share the same lab.
Start where revenue conversations are the bottleneck. Add Coaching or People when the job shifts to transformation, or human design and fit.
02
Coaching
Transformation
Same intelligence, aimed at delivery and change work. Profile how someone grows, decides and follows through in a coaching relationship.
- Client-facing developmental report
- Sessions that start from insight, not a blank page
03
People
Human design & fit
Fit, capacity and operating-style reads for hiring, teams and placement. Same lab, applied to who belongs where.
- Career growth report for the person
- Private candidate summary for the decision
Selling engine
Two frames from one diagnostic.
This is the product. Your prospect completes a short buyer diagnostic. They leave with a Strategic Growth Report worth keeping. You walk into the call with Insider Insights: how to open, what to lead with, where the deal stalls.
Sample frames. Report for them. Insider Insights for you.
For your prospect
Strategic Growth Report
A polished growth blueprint they keep whether you work together or not. Builds trust before you pitch. Positions you as the person who already understands them.
Private · seller only
Insider Insights
Your internal read on how this exact person thinks, decides and buys. How to open. What to lead with. Where the deal stalls. Built from their answers, not a generic type template.
Profile skins:entrepreneurs & business owners, or corporate leaders. Same intelligence. Language that fits the room.
Three free reads. See if the intelligence sticks.
Coaching engine
Help people understand themselves, so they make better decisions.
Coaching Intelligence turns the lab toward delivery and change work. Your client completes a short diagnostic. They leave with a personal developmental report they can act on. You walk into the session already knowing how they create value, where they stall, and what to work on next.
Sample output: Team Puzzle Discovery Report. Client-facing developmental profile.
For your client
Developmental profile
A clear read on how they work, their dominant frequency, and the pattern that creates value. Plain language they keep. Real self-awareness before you dig in.
For you in the room
Session starts warm
You already know the profile mix, the energy they use most, and where the map stretches. Less guesswork. Deeper sessions. Clients who feel understood from minute one.
Who it's for: coaches, consultants and practitioners whose reputation rides on transformation, not just the close. Available as you add engines (Pro+).
We had our own Team Puzzle diagnostic custom built, and it's a fantastic addition to the tools we already use. My head of delivery now profiles whole leadership cohorts as part of five and six figure proposals.
Chandell, founder, Life Puzzle, partner
People engine
The intelligence behind every strategic people decision.
People Intelligence reveals how someone operates, leads, communicates and grows. Use it for team design, role fit, hiring and career direction. Same lab as Selling. Built for placement, not the sales call.
Sample frames. Career report for them. Candidate summary for the decision.
For the person
Strategic Career Growth Report
Operating style, core balance, vertical fit and development areas in plain language. A practical career guide they can use, not a four-letter label they forget.
Private · decision only
Candidate Summary
Your internal fit snapshot: dominant style, vertical readiness, strengths and risks. Built for structured hiring, placement or progression conversations.
Who it's for: operators making team, role and career calls. Choose People when the decision is placement, not closing a deal.
Evaluating MCAS for coaching or HR? Try the MCAS walkthrough · book a call or take a sample first.
“After a few of these, you can give people insights they relate to instantly but have never thought about themselves. It's almost always a massive eye-opener.”
Plans
Built to make you successful, not to charge you per test.
Every plan includes a monthly Profile Read Target. We want you to hit it. Used profile reads become conversations, and conversations become revenue. Start with 3 Kickstart tests. No card needed.
Growing a practice? Start Free Trial. Building a branded system, white label or custom IP? Scale starts with a demo.
Starter
$147/month
10 profile reads a month
Independent consultants and coaches with a handful of serious sales conversations. Every call that matters gets a read.
- 1 engine
- Up to 3 users
- Bulk 20: $297
- Standard support
Most chosen
Pro
$347/month
30 profile reads a month
Growing service businesses with steady lead flow who want a read on every prospect, not just the big ones.
- 2 engines
- Up to 3 users
- Bulk 20: $247
- Standard support
Growth
$547/month
50 profile reads a month
Experts building niche authority who need volume reads across every serious conversation they book.
- 3 engines
- Up to 3 users
- Bulk 20: $197
- Priority support
Kickstart with 3 free tests. No card needed.
Full library · Demo path
Scale
From $997/month
100 profile reads a month
Organisations and large operators: full library, seats, custom IP, white label and API.
- Full library
- Up to 3 users (+ seats)
- Bulk 20: $147
- Priority support
Skins & licensing
Custom IP, white label, seats and API live on Scale. Book a demo to scope the right setup.
This assessment is more than a tool. It's a marketing magnet, a revenue stream, and a differentiator that makes me stand out in a crowded market.
Terri, founder, Competency Revolution
Included on every plan
- 3 Kickstart profile reads
- One-to-one onboarding call
- Two live rooms every week (The Selling Lab + The Conversion Clinic)
- Training library
Expected return
At the top end, users have seen sales grow by up to 300%. On the maths: 10% to 25% more calls booked and +10 to +20 points on close compound into a larger revenue lift on the same lead flow. That is not a promise, it is maths on your own numbers. And it typically happens within 30 days or less.
It's a small investment with an extraordinary return.
Brett, founder, Businesses Are People Too
Tier extras: IP, white label, licensing, API
| Feature | Starter | Pro | Growth | Scale |
|---|---|---|---|---|
| Customisation of IP | Not available | Niche version of existing engines (creation fee) | Niche version of existing engines (creation fee) | Custom unique diagnostic from your IP (creation fee) |
| White label | Not available | Yes (creation fee) | Yes (creation fee) | Yes (creation fee) |
| Licensing revenue | Not available | Yes (must have Niche+ product) | Yes (must have Niche+ product) | Yes (must have Niche+ product) |
| API integrations | Not available | Yes (additional fee) | Yes (additional fee) | Yes, included |
Profile Read Target is an aim, not a hard stop. Need more? Buy bulk packs. Creation fees apply where noted for niche IP, white label and custom work.
Questions
Straight answers on plans.
What are Kickstart profile reads?
Every plan includes 3 Kickstart profile reads. No card needed. Create your account, try them with people you trust, then pick a plan from $147/month when you are ready.
What happens if I go over my Profile Read Target?
Buy a bulk pack of 20 profile reads when you need more. Starter packs are $297, Pro $247, Growth $197, Scale $147. There is no automatic per-read overage. You buy packs when you need them.
Which engines do I get?
Starter includes 1 engine (Selling is the entry point). Pro includes 2, Growth includes 3, and Scale includes the full library. Selling is how most people start. Coaching and People use the same intelligence for transformation, or human design and fit.
When does billing start?
You create your account and run Kickstart profile reads first. Billing starts when you choose a plan, from $147/month. No card is required to begin.
What is Scale for?
Scale is for organisations and large operators who need the full engine library, higher volume (100 profile reads), priority support, and room for custom IP, white label, seats and API. Book a demo to scope the right setup. From $997/month.
From the field
What our users say
“Once they've done the 10-minute test, you know how to sell to them.”
J.R., sales coach “This assessment becomes my main tool of selling. I won't take a call with anyone unless they take the assessment.”
M.V., founder “At the beginning of all of this, my idea was that people are going to be pre-sold by the time they even get to speak to me. And I think that that predictive tool is just another way to pre-sell them.”
E.W., business coach “It sold me before you'd even spoken to me. I read my report and thought, this is correct. And if anything had been wrong, I would have told you.”
A.K., sales trainer “What I'm seeing is that the mechanism that you're suggesting slash providing massively increases the conversion rate of people if you have it in a room. What it's not going to do is get new people into the room.”
T.H., consultant “We're in a half a million dollar deal negotiation right now. How I deal with the CEO versus the CFO is a completely different conversation, because they're different profiles.”
S.L., founder “I'm surprised you got that insight from 22 questions. No, it makes a lot of sense. I think you summarized the results quite accurately.”
H.B., general manager “Using the profile to preempt objections in advance is super powerful. When you handle an objection in their own language, it brings a whole other level of connection, rapport and understanding.”
J.R., sales coach “Please don't sell this to anyone that sells to me, as it'll cost me a fortune. If they can profile my buying patterns, oh my goodness, I'll be more broke than I am now.”
K.M., consultant “I think those are gold for a sales agent afterwards. They receive this, they call him, and they know exactly how to say, and how to sell.”
M.V., founder “I nodded along to the whole thing. It was incredibly accurate. The part that got me, I resisted at first, then you explained it and I realised it described something I had literally done the day before. Uncomfortably accurate.”
A.K., sales trainer “After a few of these, you can give people insights they relate to instantly but have never thought about themselves. It's almost always a massive eye-opener.”
D.P., leadership coach “All that work, all that work, and in 6 minutes, you can explain it. But then it does what it says on the tin.”
B.F., founder “I didn't have time to read the full report of this particular person, and so I got the snapshot, and it was everything that I needed to know in that moment.”
S.L., founder “Any future discussions really start off at a more advanced stage than just jumping on a call after an assessment with having no real feedback yet from the individual as to what their thoughts were of the results.”
R.B., consultant “I'm looking at this and, like, reflecting, like, this is good, this is really good insight. I'd like each of my sales team to take this. So that I can understand them better, too.”
W.J., head of sales “I was reading his profile back to him over the phone and he kept saying, yeah, that really resonates. I couldn't believe the rapport it created.”
J.R., sales coach “When I first saw this I was blown away. I thought, my goodness, I wish I'd had this for the last 20 years of training people. And I'm so excited to get it into the hands of my clients.”
S.L., founder
Get started
Try three free profile reads, or pick a plan when you are ready.
Create your account, send a link to someone you trust, and see the report and Insider Insights for yourself. Prefer a walkthrough for Scale, white label, custom IP or seats? Book a demo.
Kickstart with 3 free tests. No card needed.