Predict how your clients and prospectsthink, decide and buy.
Powered by profiletest.ai
Nothing to lose. Possibly everything to gain.
“When I first saw this I was blown away. I thought, my goodness, I wish I'd had this for the last 20 years of training people. And I'm so excited to get it into the hands of my clients.”
The behavioural intelligence lab
For coaches, consultants and operators who already sell, deliver or hire with behavioural tools. Not beginners. The leak is clarity before the conversation.
MindCanvas powers Selling (revenue), Coaching (transformation) and People (human design & fit).Start where the conversation matters most.
01
Revenue
Coaches and consultants who already sell on calls
Know the buyer before the call. They get a report worth keeping. You get Insider Insights.
02
Transformation
Practitioners who debrief profiles for delivery and change
Same intelligence, aimed at delivery and change. Sessions start from insight, not a blank page.
03
Human design & fit
Career coaches and HR making fit and placement decisions
Fit, capacity and operating-style reads for hiring, teams and placement.
Recognised by trusted brands.
From the field
“Once they've done the 10-minute test, you know how to sell to them.”
“This assessment becomes my main tool of selling. I won't take a call with anyone unless they take the assessment.”
“At the beginning of all of this, my idea was that people are going to be pre-sold by the time they even get to speak to me. And I think that that predictive tool is just another way to pre-sell them.”
“It sold me before you'd even spoken to me. I read my report and thought, this is correct. And if anything had been wrong, I would have told you.”
“What I'm seeing is that the mechanism that you're suggesting slash providing massively increases the conversion rate of people if you have it in a room. What it's not going to do is get new people into the room.”
“We're in a half a million dollar deal negotiation right now. How I deal with the CEO versus the CFO is a completely different conversation, because they're different profiles.”
“I'm surprised you got that insight from 22 questions. No, it makes a lot of sense. I think you summarized the results quite accurately.”
“Using the profile to preempt objections in advance is super powerful. When you handle an objection in their own language, it brings a whole other level of connection, rapport and understanding.”
“Please don't sell this to anyone that sells to me, as it'll cost me a fortune. If they can profile my buying patterns, oh my goodness, I'll be more broke than I am now.”
“I think those are gold for a sales agent afterwards. They receive this, they call him, and they know exactly how to say, and how to sell.”
“I nodded along to the whole thing. It was incredibly accurate. The part that got me, I resisted at first, then you explained it and I realised it described something I had literally done the day before. Uncomfortably accurate.”
“After a few of these, you can give people insights they relate to instantly but have never thought about themselves. It's almost always a massive eye-opener.”
“All that work, all that work, and in 6 minutes, you can explain it. But then it does what it says on the tin.”
“I didn't have time to read the full report of this particular person, and so I got the snapshot, and it was everything that I needed to know in that moment.”
“Any future discussions really start off at a more advanced stage than just jumping on a call after an assessment with having no real feedback yet from the individual as to what their thoughts were of the results.”
“I'm looking at this and, like, reflecting, like, this is good, this is really good insight. I'd like each of my sales team to take this. So that I can understand them better, too.”
“I was reading his profile back to him over the phone and he kept saying, yeah, that really resonates. I couldn't believe the rapport it created.”
“When I first saw this I was blown away. I thought, my goodness, I wish I'd had this for the last 20 years of training people. And I'm so excited to get it into the hands of my clients.”
Three free reads. Proof lives in the first conversation.
01 · Selling engine
For coaches and consultants who already sell on calls. Offer works. Leads come in. The leak is conversion.
You don't need more leads. You need better intelligence.
Walk into the call prepared, not hopeful. A buyer diagnostic before you speak, so you know how they think, decide and buy. Already use DISC, Wealth Dynamics or similar? You can plug this in today.
One link before the call. Your prospect completes a short diagnostic. They get a report worth keeping. You get Insider Insights: on how they think, decide and buy.
Start free here, or run your numbers first.
“It sold me before you'd even spoken to me. I read my report and thought, this is correct. And if anything had been wrong, I would have told you.”
Not another personality quiz for delivery. A buyer diagnostic, built on behavioural science, so you know how this prospect thinks, decides and buys before the call.
A buyer diagnostic for one prospect. Real answers from a short test. Not a workshop type. Not a LinkedIn scrape. You get Insider Insights. They keep a Strategic Growth Report.
Conversion is the leak. Same leads. Warmer calls. Open in their language, see where they stall, and stop hoping the conversation lands.
Invite → short diagnostic → walk in with Insider Insights. One link. Already use DISC or similar? Plug this in today.
Try it on a real prospect. Three reads included.
02 · Coaching engine
For practitioners who already debrief profiles to deliver value. Same skill, aimed at change in the room.
Same intelligence, aimed at delivery and change. Your client completes a short diagnostic. They leave with a developmental report they can act on. You walk into the session already knowing how they create value, where they stall, and what to work on next.
For your client
A clear read on how they work and the pattern that creates value. Plain language they keep. Real self-awareness before you dig in.
For you in the room
You already know the profile mix and where the map stretches. Less guesswork. Deeper sessions. Clients who feel understood from minute one.
Contribution CompassCC
Wealth DynamicsWD
16 Personalities16PTalent DynamicsTDYou already know how this works
You use DISC, Wealth Dynamics, Talent Dynamics, Contribution Compass or 16 Personalities to deliver value to your clients. You debrief reports for a living.
So why walk into the session cold, when you already know how to read them?
Clients get the profile after you dig. First sessions start blank.
They complete it first. You walk in warm, already knowing where to work.
Same skill. Deeper delivery. No new methodology. If you can debrief a profile, you can use this today.
“We had our own Team Puzzle diagnostic custom built, and it's a fantastic addition to the tools we already use. My head of delivery now profiles whole leadership cohorts as part of five and six figure proposals.”
Same skill you already use. Three free reads to prove it.
03 · People engine · MCAS
For career coaches and HR professionals evaluating fit, capacity and placement. Not the sales call.
Fit, capacity and operating-style reads for hiring, teams and placement. Same lab as Selling. Built for people decisions, not the sales call.
For the person
Operating style, core balance, vertical fit and development areas in plain language. A practical career guide they can use.
Private · decision only
Your internal fit snapshot: dominant style, vertical readiness, strengths and risks. Built for structured hiring, placement or progression conversations.
Evaluating MCAS for coaching or HR? Try the MCAS walkthrough · book a call or take a sample first.
“After a few of these, you can give people insights they relate to instantly but have never thought about themselves. It's almost always a massive eye-opener.”
See a real Candidate Summary. Three free reads included.
For experts, agencies and teams
Custom-build advanced, integrated diagnostics backed by behavioural intelligence.
You have a named method and a book of business. What you want is a behavioural model with your name on it: branded for your audience, owned by you, ready for teams or licensing. We partner-build the custom assessment around how you already work, then hand it back as yours.
You own it. You license it. It stays yours.
Map fit, model and ownership. Free. No pitch deck.
Who this is for
This is not the solo Kickstart path. It is for people with niche authority and clients they already reach: agencies packaging delivery, experts with a book of business, teams that need volume seats, and partners who want a white-label or licensed build. If the assessment you sell should carry your brand, not ours, this is your lane.
What working with us looks like
We scope the right setup on a free discovery session. Brett, Bogdan and the builds below are proof from systems already live.
About 30 minutes. We scope whether a custom build is right.
Custom build timeline
Branded skins can be live in about two weeks. Deeper custom models are scoped in the free discovery session.
Free discovery session. Map your method, audience, seats and ownership path.
Shape the behavioural model around how you already work. Not a generic skin.
Assessment, reports and links under your name. White-label when you need it.
Go live. You own it, license it, and keep the asset beyond your own delivery.
About 30 minutes. We scope whether a custom build is right.
Proof from live builds
Real experts who turned their method into a proprietary profiling system they own and can license.
5D Leadership Compass
Founder, Businesses Are People Too
Brett needed a leadership system that reflected his decades of experience in logistics, not someone else's framework. We co-built the 5D Leadership Compass, a logistics-specific leadership assessment with its own structure and language. He now delivers a proprietary model to large industry audiences, strengthening his authority and differentiation in the sector.
Visibility Ladder
Founder, WhatsWhat Global
Bogdan had created a manual positioning assessment but was building reports by hand and managing the process manually. We transformed his methodology into the Visibility Ladder, a branded positioning system that layers personality and brand exposure into automated strategic reports. This shift streamlined delivery and contributed to a 96% increase in sales that year.
Team Puzzle
Founder, Life Puzzle
Chandell was using multiple profiling tools in her leadership programs, creating high per-client costs and a fragmented experience. We built Team Puzzle, her own branded team profiling system that integrates strengths, blind spots and team dynamics into one platform. It is now used with corporations, turning profiling from a cost centre into a measurable performance driver.
OperatingFrame
FocalPoint Coach, Creator, OperatingFrame
Nick wanted to stand out in a crowded coaching market but was relying on generic systems that did not reflect his thinking. We built the OperatingFrame Leadership Assessment, designed specifically for entrepreneurs and VC portfolio leaders. It now positions him as a specialist authority in his niche and supports higher-level client engagement.
Co-Founder Compass
Founder, Co-Founder Compass
Gillian was working closely with founders but needed a clear point of differentiation in a competitive coaching space. We developed the Co-Founder Compass, a profiling system designed specifically for business and romantic co-founders navigating growth together. It now positions her as a specialist in partnership dynamics for startups and scale-ups.
Competency Coach DNA Blueprint
Founder, Terri Vincent Coaching
Terri was using generic tools and recommending assessments she did not own or monetise. We built the Competency Coach DNA Blueprint, a coach-specific profiling system aligned to her methodology. She now licenses her system to other coaches and coaching communities, creating recurring revenue from her intellectual property.
“Any future discussions really start off at a more advanced stage than just jumping on a call after an assessment with having no real feedback yet from the individual as to what their thoughts were of the results.”
Ready when you are. Free discovery. No obligation.
The experience behind the lab
I didn't set out to build a sales tool.
I set out to solve something that had bothered me for years: most people are disconnected from what they're naturally good at, and it quietly costs them. In their careers, their businesses, and every important conversation they have.
I've spent over fifteen years in profiling, and the last ten inside buyer psychology. How people actually decide to buy, not how they say they do. Applied properly, it's driven over $55 million in sales. Some I closed myself. Most came through the teams I led and the people I trained, selling everything from products to programs to investments. All of it is baked into this platform.
We've developed and deployed 16 custom behavioural profiling diagnostics for authority-led leaders, plus 10+ proprietary diagnostics that open the same intelligence to people who don't yet need a custom system. Somewhere in that, we cracked the problem the industry never had: understanding how a person really thinks and decides, and turning it into something a seller can act on before the call.
Behind every "lead" is a real person trying to make a decision with less risk and a better chance of success. If we can help you understand them, and help them feel understood, everyone walks away better off. That's the whole reason this exists.
Daniel Acutt
Founder, profiletest.ai
Recognition
London StartUp Awards
Finalist 2025
UK StartUp Awards
Education & Training Finalist 2026
Global Recognition Awards
GRA recipient
Brainz Magazine Global Awards
Global Awards
Mentoring
$250 one session
Still shaping your offer, or not sure exactly who you sell to? One call with our team. You walk away with a clear target market, a defined focus, and a plan for your next ten conversations. Then the platform has something real to work with.
Book a mentoring sessionInvest in your results
This is a monthly investment in conversion, not a pile of unused profile reads. Match the plan to how many serious calls you run. Then open every one of them knowing how they think, decide and buy.
No per-read meter that trains you to hold back. Every plan includes a Test Usage Target we want you to hit. Used profile reads become conversations. Conversations become revenue.
Starter
$147/month
10 profile reads a month
For independent consultants and coaches running a handful of serious sales conversations. Every call that matters gets a read.
Most chosen
Pro
$347/month
30 profile reads a month
For growing service businesses with steady lead flow who want a read on every prospect, not just the big ones.
Growth
$547/month
50 profile reads a month
For experts building niche authority who need volume reads across every serious conversation.
Start free. Pick a plan when the reads earn their keep.
Need more volume, a branded skin, or licensing? Book a free discovery session.
“I'm happy to even fully promote what you're doing, because I'm already a part of it, I'm a raving fan of it. Even though I haven't got the benefit from it yet, I already am before I even do anything.”
Why we're different
Profiling isn't new. Profiling built for selling is.
Most businesses treat loving people and loving sales as two different things. But every deal happens in the overlap: understanding the person you're selling to. That's the bridge we build. That's the whole company.
Real science for coaching and teams. Not for how they buy.
LinkedIn scrape. No questions. Fiction with a dashboard.
Real diagnostic for the sale. They keep a report. You get Insider Insights.
2D tells you how to talk. 3D tells you how they decide. Deals close in 3D.
Same box, same fixed PDF elsewhere. Here every Insider Insights read comes from their answers. No two buyers. No two reads.
Your brand, your model, your asset.
“I think those are gold for a sales agent afterwards. They receive this, they call him, and they know exactly how to say, and how to sell.”
Questions
Behavioural profiling for sales means understanding how a specific prospect thinks, decides and buys before the sales conversation, then using that read to prepare, pitch and follow up. profiletest.ai does this with a short diagnostic the prospect completes themselves, so the intelligence comes from real answers, not scraped data.
Insider Insights is knowing how a prospect thinks, decides and buys before the call, backed by behavioural intelligence. Insider Insights is the name of that private seller read: how to open, what to lead with, where the deal stalls. One diagnostic also gives them a Strategic Growth Report worth keeping.
Predictive selling means using behavioural intelligence gathered before a call to predict how a prospect will communicate, decide and buy, so you can tailor the conversation to that person. Plain language: Insider Insights above. One diagnostic produces two things: a valuable report for the prospect and Insider Insights for you.
DISC is a real diagnostic, and a good one. But it was built for coaching and teams, and it describes communication style. That's 2D. Selling needs 3D: how the person communicates, how they decide, and what they need right now. If you already use DISC, Wealth Dynamics, Talent Dynamics, Contribution Compass or 16 Personalities, you have the foundation. This adds the selling dimension.
Those tools guess a personality type by scraping public data like LinkedIn. The prospect gets nothing from the process, and as more of the internet is written by AI, the guesses get less reliable. profiletest.ai profiles with the prospect, not behind their back. They complete a short diagnostic, get a report worth keeping, and you get the behavioural intelligence.
If you understand any mainstream profiling model, you can plug and play. Every subscriber gets a one-to-one onboarding call, plus two live rooms every week: The Selling Lab and The Conversion Clinic, alternating US and AU friendly time zones, serving the UK and RSA in between. And inside the community platform there's a growing library of training videos on sales, conversions and how to get the most from every report, so you can learn at your own pace between sessions.
No. You get 3 free profile reads when you create your account, no card needed. Use them on people you trust, see the reports and Insider Insights for yourself, then pick a plan from $147/month when you're ready.
No. It adds no meetings and replaces nothing. The link slots into the flow you already run: send it where you'd normally send a booking confirmation or a qualification question. Your prospect answers while you get on with your day. The read is waiting before your call.
Yes, when it's positioned as value rather than admin. It takes a few minutes and ends with a personal report they keep. You get proven invitation wording in onboarding, and completion tactics are part of The Selling Lab.
Yes. The lab custom-builds behavioural profiling systems around your method and brand. You own it, you can license it, and it becomes your intellectual property. See Build with us.
Let's talk
Book a talk. We walk how this fits your selling, coaching or people work, show the read in action, and map what changes on the next call.
A live talk. Not a pitch deck.