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Neuroscience for sales

Neuroscience-backed profiling that helps you make more sales.

The secret code to how your prospect's brain decides and buys.

Built on behavioural neuroscience, not guesswork from a LinkedIn scrape.

Explore more revenue

On average, using profiling in sales lifts results by at least 25%.

  • atumaphire.ai
  • Authority Magazine
  • TechRound
  • Life Puzzle
  • Grow London
  • Jobs Foundation
  • B1G1
  • Adia
  • teba
  • Stellar Virtual
  • Reliable Trading
  • WhatsWhat Prime
  • Terri Vincent
  • Businesses Are People Too
  • Acutts

Neuroscience for sales

You do not need more leads.
You need clearer decision reads.

Walk into the call prepared, not hopeful. A buyer diagnostic before you speak, grounded in how people actually decide. Already use DISC, Wealth Dynamics or similar? You can plug this in today.

One link before the call. Your prospect completes a short diagnostic. They get a report worth keeping. You get Insider Insights: the neuroscience-backed read on how they think, decide and buy.

Start Free Trial Today3 tests included

Start free here, or run your numbers first.

It sold me before you'd even spoken to me. I read my report and thought, this is correct. And if anything had been wrong, I would have told you.

TashTash, sales trainerThe report sold her before the call

The most common first reaction when someone reads their report: "this is accurate."

$55M+
in sales from applied buyer psychology across the lab's products, programs and investments
6,000+
entrepreneurs trained across the lab's work
25
behavioural systems built and running
15 years
in behavioural profiling

Neuroscience

What is neuroscience-backed profiling for sales?

Not another personality quiz for delivery. A buyer diagnostic, built on behavioural neuroscience, so you know how this prospect thinks, decides and buys before the call.

  • How they think
  • How they decide
  • How they buy

  1. What it is

    Behavioural profiling for sales, read through a neuroscience lens: one prospect for conversion, not a workshop type. They complete a short diagnostic themselves. Real answers. Not scraped data. Not guesswork from LinkedIn.

    The science underneath is QSC, Quantum Source Code: how they think and decide, plus where they are in their business right now. Those two layers combine into one buying read. You get Insider Insights, the decision read for that call. They get a Strategic Growth Report worth keeping.

  2. Why it matters

    For a solo coach or consultant, conversion is the leak. Same leads. Warmer calls. You open in their language. You see where they stall. You stop hoping the conversation lands.

    That is the before-the-call neuroscience read. Not another lead magnet. Prepared, not hopeful.

  3. How easy it is

    Invite → short diagnostic → walk in with Insider Insights. One link. That is the whole ask. Already use DISC, Wealth Dynamics or similar? You can plug this in today.

    What you walk away with: a report for them, a private read for you.

From people already using it

Once they've done the 10-minute test, you know how to sell to them.

LeighLeigh, sales and AI coach
Start Free Trial Today3 tests included

Create your account, then send a link to someone you trust.

Your toolkitAlready in your hands
  • DISCDISC
  • Contribution CompassCC
  • Wealth DynamicsWD
  • 16 Personalities16P
  • Other toolsMore
  • Talent DynamicsTD

You already know how this works

You already profile them to help them

You use DISC, Wealth Dynamics, Talent Dynamics, Contribution Compass or 16 Personalities to deliver value to your clients. You debrief reports for a living.

So why do your clients get profiled, but your prospects don't?

Before

Clients get the profile. Prospects get guesswork on the call.

After

Same skill on prospects, before you speak. That's the close.

Now use it to close them. Same skill. New job. No new methodology. If you can debrief a profile, you can use this today.

How to implement this.

Three steps to the cheat code.

Invite. Ten-minute diagnostic. You get the read before the call.

  1. Invite

    Send one link before the call. That's the whole ask.

  2. They take the diagnostic

    Short. Real answers. They get a personal report worth keeping.

  3. You walk in with the cheat code

    Insider Insights: how they think, decide and buy. How to open, what to lead with, where this deal will stall.

The neuroscience read

Insider Insights.

Private to you. Built from their answers, not a template for their type.

  • How to openMeet them where they already are.
  • What to lead withThe angle that lands for this buyer.
  • Where it stallsObjections in their language, before they land.
Private · seller only
Sample Insider Insights, private seller read before the call
Insider Insights

Profile skins for entrepreneurs and business owners, and for corporate leaders, so the report fits whoever is on the other side of the call.

I was reading his profile back to him over the phone and he kept saying, yeah, that really resonates. I couldn't believe the rapport it created.

LeighLeigh, sales and AI coachRapport on a live call, mid-read
Start Free Trial Today3 tests included

No card needed. You can try it today.

What you get

A platform, a rhythm, and a roomfull of people selling the same way.

  1. The platform

    Your account, your test links, your dashboard. Every report and Insider Insights read in one place, ready for every call.

  2. Links that run your process for you

    Every test link is yours to control. Charge for it or gift it. Show the results straight away, or hold them back for the debrief call. Redirect people to your calendar the moment they finish. Add your own next steps straight into their report. Your sales process, built into the link.

  3. A one-to-one onboarding call

    You're set up and using it with real prospects this week. Not left to work it out alone.

Every week

Two live rooms

  • TueThe Selling Lab
  • ThuThe Conversion Clinic
  • PlatformAccount · links · dashboard
  • Your linksCharge, gift, redirect, next steps
  • OnboardingLive call. Live this week.

Private hub + open LinkedIn community

Every week

Two live rooms every week.

Most platforms are built around you paying them. This one is built around your clients paying you. So support isn't a help desk and a chatbot. It's two live rooms every week that exist to make you money.

TuesdaysThe Selling Lab

Learn the plays, get sharper with the reports.

ThursdaysThe Conversion Clinic

Bring a real deal, a real report, a real objection. Work it through live.

Times alternate between US and AU friendly slots each week, serving the UK and RSA in between. Every subscriber can join every session.

The community

A private hub with training and plays for subscribers. An open LinkedIn community for anyone interested in behavioural profiling for sales.

Start Free Trial Today3 tests included

Create your account, then send a link to someone you trust.

Why we're different

The tools you trust weren't built for this.

Profiling isn't new. Profiling built for selling is.

Most businesses treat loving people and loving sales as two different things. But every deal happens in the overlap: understanding the person you're selling to. That's the bridge we build. That's the whole company.

  • Delivery tools

    Real science for coaching and teams. Not for how they buy.

  • AI guesses

    LinkedIn scrape. No questions. Fiction with a dashboard.

  • Third option

    Real diagnostic for the sale. They keep a report. You get the neuroscience-backed read.

2D tells you how to talk. 3D tells you how they decide. Deals close in 3D.

Static reports. Alive reads.

Same box, same fixed PDF elsewhere. Here every Insider Insights read comes from their answers. No two buyers. No two reads.

Want it as yours? We build it as yours.

Your brand, your model, your asset.

I think those are gold for a sales agent afterwards. They receive this, they call him, and they know exactly how to say, and how to sell.

BogdanBogdan, founder, WhatsWhat GlobalReps know what to say before they dial

The experience behind the lab

You're not the experiment. The method already works.

I didn't set out to build a sales tool.

I set out to solve something that had bothered me for years: most people are disconnected from what they're naturally good at, and it quietly costs them. In their careers, their businesses, and every important conversation they have.

I've spent over fifteen years in profiling, and the last ten inside buyer psychology. How people actually decide to buy, not how they say they do. Applied properly, it's driven over $55 million in sales. Some I closed myself. Most came through the teams I led and the people I trained, selling everything from products to programs to investments. All of it is baked into this platform.

We've custom-built nineteen systems for other businesses, plus six more we run ourselves. Somewhere in that, we cracked the problem the industry never had: understanding how a person really thinks and decides, and turning it into something a seller can act on before the call.

Behind every "lead" is a real person trying to make a decision with less risk and a better chance of success. If we can help you understand them, and help them feel understood, everyone walks away better off. That's the whole reason this exists.

Daniel Acutt
Founder, profiletest.ai

Recognition

  • London StartUp Awards: Finalist 2025

    London StartUp Awards

    Finalist 2025

  • UK StartUp Awards: Education & Training Finalist 2026

    UK StartUp Awards

    Education & Training Finalist 2026

  • Global Recognition Awards: GRA recipient

    Global Recognition Awards

    GRA recipient

  • Brainz Magazine Global Awards: Global Awards

    Brainz Magazine Global Awards

    Global Awards

Who it's for

Coaches and consultantswho already sell on calls.

You run a real business. Offer works. Leads come in. You already use a profiling tool with clients. You are not a beginner. The leak is conversion: walking into the call prepared, not hopeful, with the same leads you already have.

You already profile to deliver.

DISC, Wealth Dynamics, Talent Dynamics, Contribution Compass, or similar. You debrief for a living. Now point that skill at the sale: know how they think, decide and buy before you speak.

Two report skins. One process.

Entrepreneur and business-owner reads, or corporate leader reads. Same platform. Same neuroscience read for you. Pick the skin that fits who is on the other side of the call.

Same leads. Different conversations. That is the whole job.

Start Free Trial Today3 tests included

No card needed. You can try it today.

We're in a half a million dollar deal negotiation right now. How I deal with the CEO versus the CFO is a completely different conversation, because they're different profiles.

ChandellChandell, founder, Life Puzzle, partnerOne deal. Two profiles. Two conversations.

After a few of these, you can give people insights they relate to instantly but have never thought about themselves. It's almost always a massive eye-opener.

NickNick, leadership coachInsights they already sense, finally named

Mentoring offer

$250 one session

Not there yet? We'll get you there.

Still shaping your offer, or not sure exactly who you sell to? Book a mentoring session with our team. One call, and you walk away with a clear target market, a defined focus, and a plan for your next ten conversations. Then the platform has something real to work with.

Book a mentoring session

Invest in your results

Walk into the call with the cheat code.

This is a monthly investment in conversion, not a pile of unused tests. Match the plan to how many serious calls you run. Then open every one of them knowing how they think, decide and buy.

No per-test meter that trains you to hold back. Every plan includes a Test Usage Target we want you to hit. Used tests become conversations. Conversations become revenue.

See your numbers

Starter

$147/month

10 test targets a month

For independent consultants and coaches running a handful of serious sales conversations. Every call that matters gets a read.

Most chosen

Pro

$347/month

30 test targets a month

For growing service businesses with steady lead flow who want a read on every prospect, not just the big ones.

Growth

$547/month

50 test targets a month

For experts building niche authority who need volume reads across every serious conversation.

Start Free Trial Today3 tests included

No card needed. Plans from $147/month when you are ready.

Need more volume, a branded skin, or licensing? See Scale and custom plans.

Expected return

On the maths: 10% to 25% more calls booked and +10 to +20 points on close can compound into a larger revenue lift on the same lead flow. That is not a promise. It is an illustrative model on your own numbers. Run the calculator above, then build your plan. One extra closed client can cover a year of Starter.

I'm happy to even fully promote what you're doing, because I'm already a part of it, I'm a raving fan of it. Even though I haven't got the benefit from it yet, I already am before I even do anything.

TerriTerri, founder, Competency RevolutionRaving fan before the return

The bigger platform

Selling is the entry point, not the whole lab.

The same intelligence powers three engines: Selling (revenue), Coaching (transformation) and People (human design & fit). One platform, three ways to read and act on how people think.

01

Selling

Revenue

02

Coaching

Transformation

03

People

Human design & fit

Start Free Trial Today

For experts, agencies and teams

Make your own the thing you sell.

You have a named method and a book of business. What you want is a behavioural model with your name on it: branded for your audience, owned by you, ready for teams or licensing. We partner-build the custom assessment around how you already work, then hand it back as yours.

You own it. You license it. It stays yours.

Who this is for

Agencies, experts and
multi-seat operators

This is not the solo Kickstart path. It is for people with niche authority and clients they already reach: agencies packaging delivery, experts with a book of business, teams that need volume seats, and partners who want a white-label or licensed build. If the assessment you sell should carry your brand, not ours, this is your lane.

What working with us looks like

Partner build, from model
to ownership

  • Custom behavioural model shaped around your method
  • Branded or white-label assessment with your name on it
  • Team seats, volume and API when Scale fits
  • Licensing and resale path so the asset earns beyond your own delivery

We scope the right setup on a partner call. Brett, Bogdan and the builds below are proof from systems already live.

Proof from live builds

Real experts who turned their method into a proprietary profiling system they own and can license.

  • Brett Gordon

    5D Leadership Compass

    Brett Gordon

    Founder, Businesses Are People Too

    Brett needed a leadership system that reflected his decades of experience in logistics, not someone else's framework. We co-built the 5D Leadership Compass, a logistics-specific leadership assessment with its own structure and language. He now delivers a proprietary model to large industry audiences, strengthening his authority and differentiation in the sector.

  • Bogdan Stan

    Visibility Ladder

    Bogdan Stan

    Founder, WhatsWhat Global

    Bogdan had created a manual positioning assessment but was building reports by hand and managing the process manually. We transformed his methodology into the Visibility Ladder, a branded positioning system that layers personality and brand exposure into automated strategic reports. This shift streamlined delivery and contributed to a 96% increase in sales that year.

  • Chandell Labbozzetta

    Team Puzzle

    Chandell Labbozzetta

    Founder, Life Puzzle

    Chandell was using multiple profiling tools in her leadership programs, creating high per-client costs and a fragmented experience. We built Team Puzzle, her own branded team profiling system that integrates strengths, blind spots and team dynamics into one platform. It is now used with corporations, turning profiling from a cost centre into a measurable performance driver.

  • Nick Pye

    OperatingFrame

    Nick Pye

    FocalPoint Coach, Creator, OperatingFrame

    Nick wanted to stand out in a crowded coaching market but was relying on generic systems that did not reflect his thinking. We built the OperatingFrame Leadership Assessment, designed specifically for entrepreneurs and VC portfolio leaders. It now positions him as a specialist authority in his niche and supports higher-level client engagement.

  • Gillian Anderson

    Co-Founder Compass

    Gillian Anderson

    Founder, Co-Founder Compass

    Gillian was working closely with founders but needed a clear point of differentiation in a competitive coaching space. We developed the Co-Founder Compass, a profiling system designed specifically for business and romantic co-founders navigating growth together. It now positions her as a specialist in partnership dynamics for startups and scale-ups.

  • Terri Vincent

    Competency Coach DNA Blueprint

    Terri Vincent

    Founder, Terri Vincent Coaching

    Terri was using generic tools and recommending assessments she did not own or monetise. We built the Competency Coach DNA Blueprint, a coach-specific profiling system aligned to her methodology. She now licenses her system to other coaches and coaching communities, creating recurring revenue from her intellectual property.

Any future discussions really start off at a more advanced stage than just jumping on a call after an assessment with having no real feedback yet from the individual as to what their thoughts were of the results.

BrettBrett, founder, Businesses Are People TooNext call starts further along
Apply to partner and build with us

Questions

Straight answers.

What is neuroscience-backed profiling for sales?

Behavioural profiling for sales means understanding how a specific prospect thinks, decides and buys before the sales conversation, then using that read to prepare, pitch and follow up. profiletest.ai does this with a short diagnostic the prospect completes themselves, so the intelligence comes from real answers, not scraped data.

What is Insider Insights?

Insider Insights is the neuroscience-backed read on how a prospect thinks, decides and buys before the call, backed by behavioural intelligence. Insider Insights is the name of that private seller read: how to open, what to lead with, where the deal stalls. One diagnostic also gives them a Strategic Growth Report worth keeping.

What is predictive selling?

Predictive selling means using behavioural intelligence gathered before a call to predict how a prospect will communicate, decide and buy, so you can tailor the conversation to that person. Plain language: the neuroscience read above. One diagnostic produces two things: a valuable report for the prospect and Insider Insights for you.

How is this different from DISC?

DISC is a real diagnostic, and a good one. But it was built for coaching and teams, and it describes communication style. That's 2D. Selling needs 3D: how the person communicates, how they decide, and what they need right now. If you already use DISC, Wealth Dynamics, Talent Dynamics, Contribution Compass or 16 Personalities, you have the foundation. This adds the selling dimension.

How is this different from Crystal or Humantic AI?

Those tools guess a personality type by scraping public data like LinkedIn. The prospect gets nothing from the process, and as more of the internet is written by AI, the guesses get less reliable. profiletest.ai profiles with the prospect, not behind their back. They complete a short diagnostic, get a report worth keeping, and you get the behavioural intelligence.

Do I need training to use it?

If you understand any mainstream profiling model, you can plug and play. Every subscriber gets a one-to-one onboarding call, plus two live rooms every week: The Selling Lab and The Conversion Clinic, alternating US and AU friendly time zones, serving the UK and RSA in between. And inside the community platform there's a growing library of training videos on sales, conversions and how to get the most from every report, so you can learn at your own pace between sessions.

Do I need a card to start?

No. You get 3 free tests when you create your account, no card needed. Use them on people you trust, see the reports and Insider Insights for yourself, then pick a plan from $147/month when you're ready.

Isn't this just another step in my sales process?

No. It adds no meetings and replaces nothing. The link slots into the flow you already run: send it where you'd normally send a booking confirmation or a qualification question. Your prospect answers while you get on with your day. The read is waiting before your call.

Will my prospects actually complete it?

Yes, when it's positioned as value rather than admin. It takes a few minutes and ends with a personal report they keep. You get proven invitation wording in onboarding, and completion tactics are part of The Selling Lab.

Can I get my own branded version?

Yes. The lab custom-builds behavioural profiling systems around your method and brand. You own it, you can license it, and it becomes your intellectual property. See Build with us.

From the field

What sellers say

  • “Once they've done the 10-minute test, you know how to sell to them.”

    J.R., sales coach

  • “This assessment becomes my main tool of selling. I won't take a call with anyone unless they take the assessment.”

    M.V., founder

  • “At the beginning of all of this, my idea was that people are going to be pre-sold by the time they even get to speak to me. And I think that that predictive tool is just another way to pre-sell them.”

    E.W., business coach

  • “It sold me before you'd even spoken to me. I read my report and thought, this is correct. And if anything had been wrong, I would have told you.”

    A.K., sales trainer

  • “What I'm seeing is that the mechanism that you're suggesting slash providing massively increases the conversion rate of people if you have it in a room. What it's not going to do is get new people into the room.”

    T.H., consultant

  • “We're in a half a million dollar deal negotiation right now. How I deal with the CEO versus the CFO is a completely different conversation, because they're different profiles.”

    S.L., founder

  • “I'm surprised you got that insight from 22 questions. No, it makes a lot of sense. I think you summarized the results quite accurately.”

    H.B., general manager

  • “Using the profile to preempt objections in advance is super powerful. When you handle an objection in their own language, it brings a whole other level of connection, rapport and understanding.”

    J.R., sales coach

  • “Please don't sell this to anyone that sells to me, as it'll cost me a fortune. If they can profile my buying patterns, oh my goodness, I'll be more broke than I am now.”

    K.M., consultant

  • “I think those are gold for a sales agent afterwards. They receive this, they call him, and they know exactly how to say, and how to sell.”

    M.V., founder

  • “I nodded along to the whole thing. It was incredibly accurate. The part that got me, I resisted at first, then you explained it and I realised it described something I had literally done the day before. Uncomfortably accurate.”

    A.K., sales trainer

  • “After a few of these, you can give people insights they relate to instantly but have never thought about themselves. It's almost always a massive eye-opener.”

    D.P., leadership coach

  • “All that work, all that work, and in 6 minutes, you can explain it. But then it does what it says on the tin.”

    B.F., founder

  • “I didn't have time to read the full report of this particular person, and so I got the snapshot, and it was everything that I needed to know in that moment.”

    S.L., founder

  • “Any future discussions really start off at a more advanced stage than just jumping on a call after an assessment with having no real feedback yet from the individual as to what their thoughts were of the results.”

    R.B., consultant

  • “I'm looking at this and, like, reflecting, like, this is good, this is really good insight. I'd like each of my sales team to take this. So that I can understand them better, too.”

    W.J., head of sales

  • “I was reading his profile back to him over the phone and he kept saying, yeah, that really resonates. I couldn't believe the rapport it created.”

    J.R., sales coach

  • “When I first saw this I was blown away. I thought, my goodness, I wish I'd had this for the last 20 years of training people. And I'm so excited to get it into the hands of my clients.”

    S.L., founder

Get your neuroscience edge

Know them before the call. Same leads. Different conversations.

Join and you can be live this week. One-to-one onboarding, weekly live support, and Insider Insights on every prospect before you speak.

Start Free Trial Today3 tests included

No card needed. Plans from $147/month when you are ready.